Last night we began airing our new ads for the Botsford Trauma Center. We wouldn’t normally blog about a hospital advertising campaign, but we think this one is pretty special.
The new ads feature real patients telling their real stories. Like Ruth, who suffered instant cardiac death and not only survived, but was one of the few to do so without permanent brain damage. And Steve, who fell 25 feet and was able to walk out of the hospital after several surgeries. The new ads are emotional and tell the Botsford story from the only perspective that matters — that of the patient.
So far the response has been great! Last night, the commercial’s stars, their friends and family and others were treated to a special preview at the Farmington Civic Theater. As viewers made their way out of the theater they gave some great feedback. One viewer even said the ads gave her goosebumps. You can see photos from the event on our Facebook page.
What do you think about the new Botsford Trauma Center ads? Watch them below and let us know by leaving comments here or on our Facebook page. We look forward to hearing your feedback.