Botsford News Release
Farmington Hills, Mich. (August 6, 2010)---Botsford Hospital has unveiled a new component of its campaign to increase awareness of the hospital’s status as a Trauma Center.
Super-sized signage was installed over the weekend that appears to wrap the exterior portion of the hospital that houses the Emergency Center as well as the South Professional Building, a medical office building on the south side of the hospital campus.
“Time is of the essence when finding emergency or trauma care and we want to be sure our local residents and communities are aware that there is a Trauma Center here at Botsford Hospital,” said Margo Gorchow, vice president for community relations and marketing at Botsford Hospital.
The first campaign of its kind for Botsford Hospital, the signage installation is expected to remain in place for three months. The vinyl mesh appears opaque but allows light to filter through the windows. Designed by Botsford’s advertising agency, Tango Associates of Farmington Hills, the signs were printed and installed by Innovative Media of Farmington Hills.
Other components of Botsford’s trauma center awareness campaign include radio, cable, and television advertising, outdoor advertising along I96, presentations to local city councils and community groups, an educational event for area police and fire chiefs and articles in the hospital’s consumer newsletter.
Botsford Hospital was verified as a Trauma Center by the Committee on Trauma (COT) of the American College of Surgeons (ACS) in late February. This achievement recognized Botsford’s dedication to provide optimal care for injured patients and made Botsford the first Trauma Center serving the western portion of Oakland County.
ABOUT BEAUMONT HEALTH
Beaumont Health is a not-for-profit organization formed by Beaumont Health System, Botsford Health Care and Oakwood Healthcare in 2014 to provide patients with the benefit of greater access to the highest quality, compassionate care, no matter where they live in southeast Michigan. The organization has budgeted net revenue of $4.1 billion and consists of eight hospitals with 3,337 beds, 168 outpatient sites, nearly 5000 physicians and 35,000 employees and about 3,500 volunteers. In 2014, the combined organizations had 175,675 inpatient admissions, 16,229 births and 492,148 emergency visits. Beaumont Health is the largest health system in Michigan for inpatient admissions and net patient revenue. For more information, visit beaumonthealth.org.
MEDIA CONTACT: Lynn C. Anderson, Director, Marketing & Public Relations or Beth Montalvo, Publications & Media Relations Coordinator
PHONE: (248) 442-7986