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28050 Grand River Ave.
Farmington Hills, MI 48336-5919
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Botsford News Release

Botsford Doctor Offers Alternative to Local Anesthetic

Farmington Hills, MI (December 6, 2006)--- A Botsford physician is performing two routine gynecological procedures in an entirely new way that virtually eliminates pain and discomfort both during and after the procedure.

By simply talking to the patient for five to seven minutes prior to the procedure, Richard Herman, D.O., a Botsford General Hospital Obstetrician/Gynecologist and a Clinical Hypnotherapist, can help the patient achieve such a deeply relaxed and comfortable hypnotic state that the patient does not even require the use of a local anesthetic or nerve block. In fact, the patient is so deeply relaxed that the procedure is done in the comfort of the office rather than the hospital setting.

He uses the technique to perform Essure Hysteroscopic Tubal Occlusion, performed to occlude the fallopian tubes so that a woman cannot become pregnant, and Novasure Endometrial Ablation, done to burn away the lining of the womb to treat heavy and excessive periods. Dr. Herman says, “Few patients realize it is very common and almost universal that a local anesthetic is delivered to two to four areas deep around the cervix via a syringe connected to a large spinal needle. This use of lidocaine, which can be painful to administer, is usually avoided when hypnosis is used. This is also a great alternative for patients who are nervous, anxious or feel they may experience pain during the procedure despite being given a local anesthetic or for those who are allergic to lidocaine.”

“By using hypnosis, it is possible to turn an uncomfortable procedure into a comfortable procedure,” states Dr. Herman. “When hypnosis is successfully used during the procedure, the patient recovers faster, and in most cases, the recovery is instantaneous with the patient not being bothered by any significant pain, cramping or discomfort. Most patients do not remember any events concerning the procedure. They relate that they were in a deeply relaxed state, deeper than the deepest sleep they ever experienced. The procedure allows a speedy recovery where the patient immediately gets up, gets dressed and can comfortably walk over to our lunchroom and enjoy a donut with their loved one.”

Dr. Herman believes it is not enough to just provide a needed medical procedure. “It’s being able to provide the patient the opportunity to have the most pleasant experience possible in which a procedure is performed in a more comfortable manner. The end result is helping people, and not being content with the traditional, sometimes painful, way of doing things.”

According to the product representatives, Dr. Herman is the only physician in Michigan who is incorporating this innovative use of hypnosis as an effective way to control pain and discomfort during the performance of these procedures. Botsford is the only hospital offering these services in Michigan.

Botsford General Hospital, an independent, acute care, 330-bed community hospital in Farmington Hills, Mich., was founded in 1965. Nationally recognized for quality, safety and medical education programs, Botsford has received the 2005 Solucient 100 Top Hospitals: Performance Improvement Leaders award and the 2005 Governor’s Award of Excellence for Improving Care in the Hospital and Emergency Department Settings. Botsford’s Web address is www.botsford.org.


MEDIA CONTACT: Nancy Dumas, Beth Montalvo or Stacy Brand
PHONE: (248) 442-7986